5 Instagram Mistakes Cyprus Businesses Make (And How to Fix Them)

Are you posting on your business Instagram account and hearing… crickets?

You spend time taking a photo, you write a caption, you post it… and nothing. A few likes (probably from your cousin), no comments, and no new followers. It’s incredibly frustrating, especially when you see other Cyprus businessesgrowing online.

The good news? The problem probably isn’t your business. It’s often just a few small, common mistakes. We see them every day.

Here are the 5 biggest Instagram mistakes and how to fix them right now.

1. Using the Wrong (or No) Hashtags

• The Mistake: Using huge, global hashtags like #love, #business, or #instagood. Your post is being shown to millions of people worldwide and is buried in 0.5 seconds.
• The Fix: Use local, specific hashtags. Your goal is to be found by people in Cyprus.
  • Good: #cyprus, #limassol, #nicosia, #paphos
  • Better: #cyprusfood, #madeincyprus, #limassolmarina, #cypruslife
  • Use 5-10 relevant hashtags that tell Instagram who to show your post to.

2. Posting Inconsistently

• The Mistake: You post 5 times one week and then disappear for two weeks. The Instagram algorithm hates this and will stop showing your posts.
• The Fix: Consistency is more important than quantity. It is much better to post 3-4 times a week, every single week, than to post 10 times in one weekend. Create a simple schedule and stick to it.

3. Only “Selling” in Your Posts

• The Mistake: Every single post is “BUY NOW!”, “SPECIAL OFFER!”, or “NEW PRODUCT!” Your feed looks like a boring sales flyer, and people get tired of it.
• The Fix: Use the 80/20 Rule.
  • 80% of your posts should be helpful, fun, or interesting (like tips, behind-the-scenes, or customer photos).
  • 20% of your posts can be about sales.
  • You have to give value before you can ask for a sale.

4. Ignoring Your Community

• The Mistake: You post and then you close the app. You don’t reply to comments or DMs for days.
• The Fix: It’s called SOCIAL media for a reason! You have to talk back. Reply to every comment (even just with an emoji). Thank people for their DMs. This tells the algorithm your account is active and builds a loyal community.

5. Having a Bad Bio

• The Mistake: Your profile bio is confusing, has no location, and no link. A customer lands on your profile and has no idea what you do, where you are, or how to buy.
• The Fix: Your bio is your “shop window.” It must have 3 things:
  1. What you do (e.g., “Handmade jewelry in Limassol”)
  2. Your location (so locals know you’re for them)
  3. A link to your website, e-shop, or menu.

Fixing These Mistakes Takes Work…

Fixing these 5 mistakes will make a huge difference in your Instagram growth.

But we get it. This sounds like a lot of work, because it is. You’re a business owner, not a full-time social media manager.

At socialmedia.cy, this is what we do all day. As you can see from our About page, we are a local team dedicated to helping businesses grow.

We offer professional social media services in Cyprus that take all this work off your plate. We handle the strategy, the hashtags, the content, and the community, so you can get back to running your business.

Ready to stop making mistakes and start getting real results?

Contact us today for a free, no-pressure chat.